We take a look at a selection of our favourite British brands, including independent labels dedicated to crafting eco-conscious, timeless clothing, as well as some from the British high street scene, all helping your little one’s step into the world with impeccable style.
Rachel Riley: A Touch of Elegance for Tots
When it comes to classic heritage style for children, few brands rival Rachel Riley. This luxury English children\’s clothing brand is synonymous with elegant dresses and cotton attire for both boys and girls. Drawing inspiration from the forties, fifties, and sixties, Rachel Riley\’s clothing boasts fine tailoring, intricate hand-smocking, and vintage-inspired prints exclusive to the brand. A favourite among royals and celebrities, Rachel Riley\’s timeless designs are perfect for those looking to dress their tots in regal fashion.
The Little White Company: Classic Comfort for Every ChildhoodYour Attractive Heading
The Little White Company is a British brand best known for its commitment to simplicity, quality, and a classic aesthetic. For children\’s clothing, The Little White Company offers a range of apparel from newborns to pre-teens. Their designs are known for their softness, comfort, and durability, making them ideal for everyday wear. Classic patterns, such as stripes and dots, are a hallmark of their children\’s clothing line.

Stella McCartney: Eco-Friendly Fashion for Mini-Activists
Stella McCartney\’s kids\’ collection is a burst of playful colours and natural energy. It\’s a consciously – crafted wardrobe designed for the next generation of eco-warriors. Committed to cruelty-free and sustainable materials, these bold designs cater to children aged 0 to 16 years. Stella McCartney\’s dedication to green and ethical fashion ensures that both parents and kids can feel good about dressing in these pieces.
Pepa London: Traditional Heirloom Pieces with a British Twist
Celebrating a decade of existence, Pepa London is a luxury childrenswear brand that beautifully blends Spanish and British heritage. Their traditional heirloom pieces are meant to be cherished by generations to come. With peter pan collars, limited edition hand-smocked dresses, rompers, bloomers, and soft fair isle knitwear, Pepa London brings timeless British style to life. Notably, even British royalty, including Prince George and Princess Charlotte, have donned their signature pieces for royal engagements.
Rejina Pyo: Sustainable and Stylish London Fashion
Rejina Pyo, a London fashion favourite, offers a childrenswear collection for girls and boys aged 2-8 years old. Reflecting the mainline aesthetic with a fun color palette and playful details, these collections are made using sustainable materials, including organic and recycled cotton. With upcycled limited edition pieces and designs inspired by nature, Rejina Pyo\’s relaxed and easy-to-wear kids collection challenges conventional notions of gendered fashion.
J&Josh: Chic-Casual for Stylish Boys
Introducing J&Josh, a new British brand offering chic-casual clothing for boys aged 2-8 years. Inspired by classic French and Italian design elements, their \’made to play\’ collection emphasizes high-quality fabrics, cuts, and trendy prints. From linen cotton T-shirts to pique cotton shirts and lightweight knitted Egyptian cotton long-sleeve polos, J&Josh elevates boys\’ wardrobe staples with sophistication.
Reiss: Kidswear for Individual Style
Reiss\’s kidswear collection follows the belief that children have their own personal style. Inspired by their adult lines, it offers slick tailoring, well-cut dresses, and leisurewear in neutral tones. Just like the brand\’s overall ethos, Reiss\’s childrenswear transcends time and trends, delivering luxe high street clothing for kids that goes beyond fleeting fashions.
The Little Stamford Company: Cosy and British for Babies
Inspired by the British countryside, The Little Stamford Company offers 100% organic cotton products for babies. From sleepsuits to muslin blankets, their designs are reminiscent of the British countryside, featuring Land Rovers, tractors, horses, and wildflowers. With a nod to the founder\’s childhood spent amidst dogs and ponies, their clothing is cozy, British, and perfect for little ones.
Juniper Berry Kids: Timeless and Cross-Seasonal Elegance
Juniper Berry Kids, designed in London and manufactured in Britain, offers timeless and cross-seasonal pieces for children. Inspired by classic British prints and Danish design, their garments reflect the wild beauty of landscapes mixed with urban pops of colour. They prioritize natural fabrics like Liberty Tana Lawn and British wool, creating fun, durable, and comfortable clothing that challenges disposable fashion.

All Things Dylan: Conscious, Comfortable & Fun Childrenswear
All Things Dylan curates a collection of childrenswear for imaginative kids who embrace life and cherish the planet. They prioritize upcycled and sustainable materials, inspiring conscientious consumption choices. With a focus on sustainability, they lead by example, offering pre-loved clothing and encouraging customers to return outgrown items for a discount, making the world a little better.
Turtledove London: Muted Elegance for the Little Ones
Turtledove London, a gender-neutral clothing brand, offers timeless designs for children up to eight years old. All pieces are made using organic cotton and Azo free dyes. With a minimalist aesthetic and muted colour palette, their collection includes dungarees, leggings, dresses, and swimwear, appealing to those who appreciate timeless appeal.
Elfie London: Fairytale-Inspired Playwear
Elfie London designs children\’s clothes that look like they\’ve come straight out of a fairytale, yet are durable enough for playful adventures. With smocking, floral prints, playful embroidery, and bold tartan and gingham prints, Elfie London\’s dresses and trousers are fit for a prince or princess.
Brittanical: Immaculate Tailoring for Young Ones
Brittanical, an award-winning luxury children\’s clothing brand, specializes in impeccably tailored outerwear made in the heart of London using the finest British cloth and craftsmanship. With designs for boys and girls up to 8 years old, Brittanical blends modern and traditional styles, honouring Britain\’s heritage while celebrating youthful vibrancy. Their commitment to ethical practices and sustainable materials shines through in every piece.
Of course, these are just a handful of our recent favourites. Feel free to share with us the British brands you adore!
Best wishes,
our little wardrobe x
https://www.thewhitecompany.com/uk/c/the-little-white-company
https://www.stellamccartney.com/gb/en/kids
https://www.reiss.com/childrens
https://www.littlestamford.com
https://www.juniperberrykids.com